Burger King:
Whopper Eavesdropper
Our phones are listening to us. We all know it, but it’s never been proven. So we decided to prove it. We teamed up with some of the smartest people in media and found a little-known ad buy that uses apps already on people’s phones to recognize specific words from TV commercials. Then comes the creepy part: it flags those people and allows advertisers to target them.
Here’s the spot we ran to prove it.
Once people watched the spot, their phones were marked.
We then ran phone-specific social and digital media that were hyper-targeted only to those who had seen the TV spot.
The result? Thousands of people had these banner ads show up in their feeds, proving that (gulp) our phones are, in fact, listening to us.
